We’re thrilled to unveil our signature trio — a collection crafted with purpose, purity, and power for the modern, radiant woman:


💧 HydraBloom Rosée

A refreshing floral mist infused with aloe, rose water, and botanical extracts to hydrate, soothe, and revive curls and scalp with every spray.


🌸 Crème de Twist

Rich, velvety, and deeply moisturizing — this twist cream defines and softens natural hair while sealing in lasting moisture and shine.


💎 Luxe Glow Elixir Hair Oil

An indulgent blend of natural oils designed to boost shine, encourage healthy growth, and nourish your strands from root to tip.


✨ Handcrafted with love. Rooted in nature. Made for your natural beauty.

🌿 Natural | Clean Beauty | Black & Woman-Owned

Indulge yourself

Dear Queen

🌿✨ Embrace your natural beauty! Black women, your hair is a crown that tells your unique story. Celebrate your curls, coils, and kinks—each one is a symbol of strength and heritage. Let’s uplift and inspire each other to love our natural selves! 

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Thank you for your purchase and your loyalty. It was a pleasure doing business with you. Your satisfaction is our priority — see you again soon!

About the brand

NaturElle & Belle was founded by Corinne Franklin in 2025.Born from a love for melanin-rich skin and hair, the company is dedicated to offering high-quality natural care that empowers Black women to embrace and nourish their beauty — from head to toe — with pride, love, and confidence.